In the days when TVs were "dumb", everyone tuned into the same content. Today, the TV watching experience is highly personalized, including the ads. This realization led Ben Antier and Cedric Tournay to start Publica, an advertising platform for smart TVs that was acquired by Integral Ad Sciences ($IAS) for $220 million in 5 years since inception.
In this episode
Andrew Vasylyk speaks with Ben Antier, founder of Publica about:
What is an internet connected TV (CTV)?
How are ads served on smart TVs?
Do smart TVs personalize ads and track users?
Influence of COVID on TV consumption
TV ads for startups: will TV ads become more accessible?
Will user generated ad content make its way to “the big screen”?
Advertising in the post cookie world
This podcast is brought to you by Andrew Vasylyk, a host of Startup Exits Podcast and a founder of StartupSoft, your reliable partner in hiring, managing & retaining remote employees. Andrew is passionate about startups, technology, and Ukraine.