In late 2000s, Janelle Benjamin predicted the upcoming digitalization of the gaming industry and started SuperData, an ahead-of-its-time market intelligence and analytics company for digital games and VR. She grew the company to dozens of employees, millions in revenue and a successful exit to Nielsen.
In this episode
We chat with Janelle about:
What is market intelligence and how is it collected?
Analytics now vs 10 years ago
Running a business with your husband/wife
The future of the gaming industry
Privacy and data collection in games
Acquisition by a competitor
Janelle Benjamin currently mentors and invests in startups run by underrepresented founders.
This podcast is brought to you by Andrew Vasylyk, a host of Startup Exits Podcast and a founder of StartupSoft, your reliable partner in hiring, managing & retaining remote employees. Andrew is passionate about startups, technology, and Ukraine.