5 Healthcare Marketing Companies Shaping the Future
5 MINUTES
June 30, 2023
Promoting your brand and its services online is crucial for brand image and sales. Did you know that 77% of patients google before making an appointment with a doctor? If you’re a healthcare provider, you better be at the top of their search results.
We’ve found companies that will easily take care of any company’s healthcare marketing and bring it to a new level with concrete and measurable results.
Our top 5 healthcare marketing companies
1. Lasso, an IQVIA Business
Company’s website: https://www.lassoplatform.io/
Co-Founder: Mike DiNorscio
CEO, VP & GM at IQVIA: Greg Field
Since 2019, Lasso has been a leading comprehensive platform for healthcare marketing that provides planning, activating, and measuring marketing omnichannel campaigns all at once.
The company calls itself “the Swiss Army Knife of healthcare marketing.”
Lasso will help you to implement your marketing strategy in such directions:
1. Define your target audience for setting up successful campaigns.
2. Execute campaigns across various communication channels.
3. Measure ROI, healthcare professionals (HCPs), and direct-to-consumer (DTC) campaigns.
Lasso provides solutions for such areas of healthcare as pharma, medtech, hospital & health systems, digital health, and health plans.
What we like the most about it:
Lasso has an interesting case about launching its Publisher Suite and Endemic Marketplace to bridge the gap between marketers and valuable healthcare publisher inventory.
This solution helped one of Lasso’s partners, BioPharm Communications, to implement a marketing campaign with impressive results.
BioPharm expanded its coverage by an additional 1.76%, exceeding our typical rate for endemic initiatives by an impressive 69.2%!
By “additional coverage”, we mean reaching more GPs that traditional programmatic methods typically fail to identify.
2. Axtria
Company’s website: https://www.axtria.com/
Co-Founder: Navdeep Chadha
President & CEO: Jaswinder Chadha
Lead Investors: Bain Capital Tech Opportunities, Helion Venture Partners.
Total funding amount: $206.2M
Axtria provides cloud-based data analytics software and services for the Life Sciences sector. Their solutions help life sciences companies revolutionize the commercialization of products, thereby increasing sales and improving patient health.
The company uses big data, cloud technologies, artificial intelligence (AI) and machine learning (ML) to create exclusive applications such as RiskIQ, SalesIQ and MarketingIQ.
These applications, integrated into the client’s platform, provide important information in various areas, such as market, operations, sales, marketing, customer dynamics and business risks, right at the decision-making stage.
What we like the most about it:
Axtria has an ambitious aggressive hiring strategy — the company plans to hire over 1,000 talents in data engineering, software development, and data science in the next 8-10 months.
Manish Mittal, head of global delivery at Axtria:
“We are transforming healthcare via an AI-driven approach with the most advanced, personalized content and message delivery for globally leading healthcare companies.”
“We are investing ahead of time in people, technology, and processes. Our expansion plans and the demand for new roles offer excellent opportunities for those passionate about solving bigger, more complex problems.”
3. HubSpot
Company’s website: https://www.hubspot.com/
Founder and CTO: Dharmesh Shah
Co-Founder: Brian Halligan
Lead Investors: Scale Venture Partners, Matrix Partners, General Catalyst.
Total funding amount: $100.5M
HubSpot develops cloud-based inbound marketing and sales automation software founded by Brian Halligan and Dharmesh Shah in 2006.
The HubSpot CRM platform helps your company work as an integral coordinated system merging all your fields, from marketing to customer service, as one powerful hub.
As for the healthcare marketing field, HubSpot creates content strategy, marketing automation, and reporting for them.
You get access to resources, integrated features, and services designed to meet your business goals and create a positive impression on your patients, encouraging their return for subsequent treatments.
What we like the most about it:
We reviewed one of the HubSpot cases and were impressed with its results. The company developed and implemented a CRM for Fatebenefratelli, a healthcare company from Italy.
With the help of a centralized CRM, Fatebenefratelli gained:
- 100% increase in website traffic.
- 100% increase in lead generated.
- €2.7M raised in 2 months to aid Covid-19 response.
4. Hootsuite
Company’s website: https://www.hootsuite.com/
Founder & Board Member: Ryan Holmes
CEO & Board Member: Irina Novoselsky
Lead Investors: CIBC, Fidelity, Insight Partners, OMERS Ventures, Hearst Ventures, Blumberg Capital.
Total funding amount: $299.9M
Hootsuite is a social media tool suite for marketing, boosting sales, and optimizing customer service. Its approach is based on putting social media at the forefront of every company it works with — from small ones to large enterprises.
In its work, Hootsuite focuses on three directions:
1. Social marketing: enhancing the effectiveness of social marketing by delivering immediate insights.
2. Social commerce: providing a customer messaging platform based on AI with a human touch for personalized customer support.
3. Social customer care: better customer experience with an all-in-one dashboard for managing customer conversations.
Hootsuite calls itself “the most trusted social media management tool for healthcare.” It provides the necessary tools to improve your patients’ experience.
Within one secure platform, you can:
1. Increase by 27 times in traffic from social media to your corp site.
2. 85% increase in social customer satisfaction.
3. Save 3,130 hours annually to manage your social media accounts.
What we like the most about it:
Nothing speaks better about the company than its clients’ feedback!
Michael Yoder, Social Media Consultant at Spectrum Health (an integrated health system with teams of nationally recognized doctors and providers):
“Before Hootsuite and even social media, we connected with our patient community by phone and email. Now, we monitor all related conversations from just about anywhere and respond accordingly. Social media is a great opportunity to be more aware, to be more engaged, and provide a better experience.”
5. Conductor
Company’s website: www.conductor.com
Co-Founder & CEO: Seth Besmertnik
Lead Investors: Bregal Sagemount, Catalyst Investors, Investor Growth Capital Limited, Matrix Partners.
Total funding amount: $210.6M
Conductor is the world’s leading organic marketing company.
Its content intelligence platform, Conductor Searchlight, provides customer insights that lead to compelling content, increased traffic, and higher organic marketing ROI.
Conductor operates in such industries as advertising, content marketing, digital media, SaaS, and SEO.
As a healthcare company, you can get such services:
1. Target audience and their insights research.
2. Site health optimization based on comprehensive data analytics.
3. Advanced content measurement across all channels.
With the following solutions, you can discover your audience’s needs and create personalized content with SEO and content marketing.
What we like the most about it:
Conductor has two cases in the healthcare marketing field with great results and clients’ reviews:
- athenahealth, a cloud-based healthcare products and services provider, increased in organic traffic by 96% and in sales meetings by 44%.
- Nobel Biocare, a Swiss manufacturer of dental implants, increased its traffic by 30% with the help of educational content.
Sum-up
Healthcare marketing helps rethink the interaction between patients and healthcare providers and organizations like hospitals, clinics, insurance companies, pharmaceutical firms, and other health organizations.
It’s not about selling and imposing services but about building relationships and connections at all the stages of people’s health journey. With the help of healthcare marketing, you can also educate people and prevent health issues.
StartupSoft can easily find top minds for healthcare providers and healthcare marketing platforms. Feel free to contact us!