Publica
The $220 million sale to $IAS
Discover how Ben start Publica, an advertising platform for smart TVs...
Janelle Benjamin explains what market intelligence is and how it's gathered, reflecting on how analytics have evolved over the past decade. Janelle also talks about the unique dynamics of running a business with a spouse and discusses the future of the gaming industry, focusing on privacy and data collection in games. She touches on the challenges of being acquired by a competitor and concludes by highlighting her current role as a mentor and investor in startups led by underrepresented founders.
In late 2000s, Janelle Benjamin predicted the upcoming digitalization of the gaming industry and started SuperData, an ahead-of-its-time market intelligence and analytics company for digital games and VR. She grew the company to dozens of employees, millions in revenue and a successful exit to Nielsen.