Will Harbin, founder of Kixeye

The $120 million sale to Stillfront

In this episode

In our conversation with Will, we delve into his experience launching a gaming company and the differences between casual and hardcore gaming. He highlights the dangers of relying too heavily on a single platform, such as Facebook, and discusses various monetization strategies for games. We explore whether gaming companies can be considered startups and debate the merits of focusing on one hit game versus creating multiple smaller ones. Finally, Will shares his insights on the future of the gaming industry and where it's headed.

About the guest

Will is a tech entrepreneur with multiple exits. In late 2000s he founded Kixeye, a game studio that pioneered the free-to-play genre and dominated Facebook gaming with hit titles like War Commander, VEGA Conflict, Backyard Monsters and Battle Pirates. Will led the company to millions of users, hundreds of employees and a $120 million acquisition by Stillfront Group in 2019.

Edited Final MIX Kixeye MP3
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