The $85 million sale to Logitech

In our conversation with Brett, we explore why the world needed another design shop and his unique relationship with Jony Ive. Brett shares the differences between designing for startups versus large companies and the dynamics of offering design services in exchange for equity. We also discuss the balance between moving quickly and striving for perfection, as well as the extent to which design is often copied. Finally, Brett offers his perspective on the future of augmented reality (AR) and its potential impact on design and technology.

Brett is a Silicon Valley OG and one the leading figures in the world of product design. Having founded a design studio in the 90s, Brett helped Fortune 500 companies make iconic tech products, such as the Xbox 360 and Nike's Triax watches. He then went on to start Astro Gaming, the DTC maker of what is arguably the most popular gaming headset in the world, which was acquired by Skullcandy and then by Logitech for $85 million.