Will is a tech entrepreneur with multiple exits. In late 2000s he founded Kixeye, a game studio that pioneered the free-to-play genre and dominated Facebook gaming with hit titles like War Commander, VEGA Conflict, Backyard Monsters and Battle Pirates. Will led the company to millions of users, hundreds of employees and a $120 million acquisition by Stillfront Group in 2019.
In this episode
We chat with Will about:
Launching a gaming company
Casual vs hardcore gaming
Dangers of relying on a single platform (Facebook)
Monetization strategies for games
Are gaming companies startups?
Strategy: one hit game or multiple smaller ones?
Future of the gaming industry
This podcast is brought to you by Andrew Vasylyk, a host of Startup Exits Podcast and a founder of StartupSoft, your reliable partner in hiring, managing & retaining remote employees. Andrew is passionate about startups, technology, and Ukraine.